Programmatic Display Advertising

Programmatic display advertising is the automation of real time bidding for ads that can display on virtually any OS. But, why invest? The technique allows for greater digital area to achieve customer conversions. According to Steve Olenski of Forbes, the use of such techniques grew 59% throughout 2016, and these campaigns allow for on average six times times the ROI of social media campaigning alone. This same article offers a definition of the technique as follows, “GC [Gurbaksh Chahal]: Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding.” One such place to use these techniques isRead More →

Keyword strategies achieve optimization by first identifying trending relevant keywords that are being naturally used by your potential customers. Powerful keywords like this, can be found using googles keyword planner. Once they are identified, the keywords can then be used to align your site’s content per its relevance to those keywords. As such, you must integrate them to become organically optimized for consumer searches. You can do this by building keywords into both your textual content and rich media via alt text and captions, on items like images and videos. This will allow Google’s crawler bots to more easily analyze the relevancy of your content.Read More →

Long-tail keywords are keywords of two to six words in length. These long-tails find increased click-through-rates (CTR), increased relevant organic traffic, decreased Pay-Per-Click (PPC) costs, and less competition for ranking in search spaces. The reason is simple, competition decreases significantly per each word added to any string of keywords, while relevance to the consumer who is searching for the long-tail increases. These are niche areas. Once long-tail keywords are identified, or rather consumer search niches are found, integrate them via us of a keyword strategy. By doing so, your site will rank higher in search results, and thus position your content organically in results. ThisRead More →