Programmatic Display Advertising

Programmatic display advertising is the automation of real time bidding for ads that can display on virtually any OS. But, why invest? The technique allows for greater digital area to achieve customer conversions. According to Steve Olenski of Forbes, the use of such techniques grew 59% throughout 2016, and these campaigns allow for on average six times times the ROI of social media campaigning alone. This same article offers a definition of the technique as follows, “GC [Gurbaksh Chahal]: Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding.” One such place to use these techniques isRead More →

Keyword strategies achieve optimization by first identifying trending relevant keywords that are being naturally used by your potential customers. Powerful keywords like this, can be found using googles keyword planner. Once they are identified, the keywords can then be used to align your site’s content per its relevance to those keywords. As such, you must integrate them to become organically optimized for consumer searches. You can do this by building keywords into both your textual content and rich media via alt text and captions, on items like images and videos. This will allow Google’s crawler bots to more easily analyze the relevancy of your content.Read More →

Long-tail keywords are keywords of two to six words in length. These long-tails find increased click-through-rates (CTR), increased relevant organic traffic, decreased Pay-Per-Click (PPC) costs, and less competition for ranking in search spaces. The reason is simple, competition decreases significantly per each word added to any string of keywords, while relevance to the consumer who is searching for the long-tail increases. These are niche areas. Once long-tail keywords are identified, or rather consumer search niches are found, integrate them via us of a keyword strategy. By doing so, your site will rank higher in search results, and thus position your content organically in results. ThisRead More →


Pay-Per-Click (PPC) and Cost-Per-Click (CPC) The terms PPC and CPC are often used interchangeably.  PPC advertising is cost effective way of driving traffic to your site. The process occurs just as it sounds, each ad click accrues a small cost. The costs of this exchange are selected by you or your business, and often are bid on in accordance. To put this into perspective, say you sell Rolex Watches, and you have decided that you are willing to pay $5.00 per click at maximum. This value is only paid if the person in the bid position rank just below you is willing to $4.99. MultipleRead More →

Affordable Digital Marketing Degrees in Michigan

Affordable University Programs: 1.)  U of M – Dearborn: BBA – Digital Marketing Costs: In-state: $11,524  Out-of-state: $23,866 Source Data: UMD, 2015   2.) Ferris State University: BBA – Marketing (Focus: E-Commerce) Costs: In-state: $10,970 Out-of-state: $17,562 Source Data: UMD, 2015  3.)Eastern Michigan University: MBA – (Focus: E-Business) Costs: In-state: $9,949 Out-of-state: $26,479 Source Data: UMD, 2015 4.) Western Michigan University: EMBJ – (eBusiness Marketing Major) Costs: In-state: $10,685  Out of State: $24,917 Source Data: UMD, 2014 Want to know more about digital marketing? – Click HereRead More →

Google’s Keyword Planner provides comprehensive information which assists in the identification of priority keywords. To find them, a query is entered into the planner and the system returns a list of detailed information on associable keywords. This information includes high and low Pay-Per Click (PPC) costs for the keywords, their average monthly search volume, and their competitiveness in search spaces. In order to figure out what your query parameters should be, do some research on how people are searching for the product you offer first. This research should be aimed at identifying general terms associable of your core offerings that are also niche areas forRead More →

Grouping Keywords for Ads and Organic Search The hierarchical organization of keywords into groups or themes will improve content relevance in search. This is because the systems that index and categorize internet content will be able to better read and relay the relevancy of information.  According to, grouping keywords results in “lower bid costs for keywords, a higher quality-score, better rankings in search engines, and an improved click-through rate.” An insightful way to optimize online content becomes actionable once the associable keyword lists are compiled, analyzed, and then, blocked by theme. All blocked themes and their associable data should share a controlling basis forRead More →

Hot Jobs in Digital Marketing Content marketer: Creates product or brand related content This content then generates leads Social media marketer: Promotes product or brand related posts Uses paid and unpaid channels Often achieved on social media and blog pages Search Engine Optimizer (SEO Specialist): Uses search engine optimization tactics to to help sites rank higher in results. Aim: Increase organic and paid traffic to websites Email marketer Creates email campaigns Composed of product or brand related information and content For more info – Click Here!Read More →