Keyword strategies achieve optimization by first identifying trending relevant keywords that are being naturally used by your potential customers. Powerful keywords like this, can be found using googles keyword planner. Once they are identified, the keywords can then be used to align your site’s content per its relevance to those keywords. As such, you must integrate them to become organically optimized for consumer searches. You can do this by building keywords into both your textual content and rich media via alt text and captions, on items like images and videos. This will allow Google’s crawler bots to more easily analyze the relevancy of your content.Read More →

Long-tail keywords are keywords of two to six words in length. These long-tails find increased click-through-rates (CTR), increased relevant organic traffic, decreased Pay-Per-Click (PPC) costs, and less competition for ranking in search spaces. The reason is simple, competition decreases significantly per each word added to any string of keywords, while relevance to the consumer who is searching for the long-tail increases. These are niche areas. Once long-tail keywords are identified, or rather consumer search niches are found, integrate them via us of a keyword strategy. By doing so, your site will rank higher in search results, and thus position your content organically in results. ThisRead More →

Google’s Keyword Planner provides comprehensive information which assists in the identification of priority keywords. To find them, a query is entered into the planner and the system returns a list of detailed information on associable keywords. This information includes high and low Pay-Per Click (PPC) costs for the keywords, their average monthly search volume, and their competitiveness in search spaces. In order to figure out what your query parameters should be, do some research on how people are searching for the product you offer first. This research should be aimed at identifying general terms associable of your core offerings that are also niche areas forRead More →