Grouping Keywords for Ads and Organic Search
The hierarchical organization of keywords into groups or themes will improve content relevance in search. This is because the systems that index and categorize internet content will be able to better read and relay the relevancy of information. According to Wordstream.com, grouping keywords results in “lower bid costs for keywords, a higher quality-score, better rankings in search engines, and an improved click-through rate.”
An insightful way to optimize online content becomes actionable once the associable keyword lists are compiled, analyzed, and then, blocked by theme. All blocked themes and their associable data should share a controlling basis for the data set (Google Partners – Ad Group Organization via Keyword Grouping).