Keyword strategies achieve optimization by first identifying trending relevant keywords that are being naturally used by your potential customers. Powerful keywords like this, can be found using googles keyword planner.
Once they are identified, the keywords can then be used to align your site’s content per its relevance to those keywords. As such, you must integrate them to become organically optimized for consumer searches.
You can do this by building keywords into both your textual content and rich media via alt text and captions, on items like images and videos. This will allow Google’s crawler bots to more easily analyze the relevancy of your content. Which in turn, will boost relevant site traffic and sales, and provide Pay-Per-Click (PPC) savings.
For the best results try using long-tail keywords with high commercial intent.