Programmatic display advertising is the automation of real time bidding for ads that can display on virtually any OS.
But, why invest?
The technique allows for greater digital area to achieve customer conversions. According to Steve Olenski of Forbes, the use of such techniques grew 59% throughout 2016, and these campaigns allow for on average six times times the ROI of social media campaigning alone.
This same article offers a definition of the technique as follows, “GC [Gurbaksh Chahal]: Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding.”
One such place to use these techniques is on the Google Display Network (GDN). The GDN is a component of Google Ads and the network itself is made up of more than 2 billion partners sites, so you can find your audience where they are. Once you create an ad on the network, you can then check to see how that ad would look on virtually any OS via a built OS display viewer. More on the Google Display Network coming soon.